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Branded Content Strategy
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Content consumption has changed drastically over the last few decades. Being entertained is almost as easy as you can imagine. In the clutter of billions of pieces of content, my job is to understand how can I integrate your brand, as organically as possible, into the feed of your potential consumer. The goal is to embody your brands persona with your consumers persona with the intention to make a customer, not a sale.
Creator Partnerships
During my time working with creators across multiple geographies, markets, and languages, I’ve understood one thing. Creators need creative freedom. Yes, with the influx of creators in the market you’ll find hundreds and thousands of good creators, ready to re-post your ‘ad’ on their platform for a quick buck, but great creators, will value authenticity and only work with brands that embody their persona.
Intellectual Properties
Intellectual properties sounds like some legal service I offer, but in reality it is building content properties that are either owned by the brand or coowned by the brand and a creator or by another third party. The ideas of building Intellectual Properties (IP’s) is consistency in the narrative, and scalability. Some of the IPs I’ve worked on launched in 2019 and are still being built and scaled.
Pitch Design & Consultancy
Drawing a pitch is like telling a story. It has to have all the boxes checked, your 3 acts need to fall into place and while doing that you need to stand out from the dozens of other companies competing for the same prize. After leading pitch strategies for every company I’ve been a part of, I can certainly help you design the flow of your pitch to keep it simple yet effective.
Inbox / File Clean-Up
This is random, but I’m a folder geek. I believe a clean desktop and inbox is winning 50% of the battle at work. I can’t take entire credit for this because this was a process I learned from one of my managers. And now I implement in my daily processes. One of the challenges I see working with designers, editors, creatives, and account executives/managers is that they don’t know where to look for something.
Copywriting
Words that work. Whether it is for your website, internal comms, or your social media, I can help you with finding the right TOV that speaks to your audiences. I really hope mine speaks to you. In the words of my favourite copywriter (storiesbygiggles), let’s sell without selling. She also happens to be my wife, and no, she didn’t ask me to write this.
